HOW TO DESIGN A BROCHURE EFFECTIVELY
Have you ever heard the following phrases?
- A picture paints a thousand words
- Less is more
- Eyes attract eyes
Sometimes you need to write quite a substantial amount of content for your brochures so making it visually easy for your readers is an important goal. Consider writing your text in a medium grey, your sub-headings in caps and the colour black, while your headings should be in bold.
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WHICH PAPER SHOULD I CHOOSE FOR THE PRINTING OF MY BROCHURES?
A brochure is usually used for providing a reasonable amount of information. The paper should match the content. For example, if the information is to inform a patient about their life threatening health problem, a high quality, UV coated and blind embossed brochure could be an insensitive match.
Sometimes being conservative is important, however if you are selling that person high quality, medical services as solutions to their condition, the quality of paper and brochure design is likely to help create credibility for your business and install confidence in the readers mind.