Even though we have the technology to bump iPhone’s together, exchange details and eliminate business cards altogether, it appears we choose to stay loyal to our printed business cards.
Whether you are in Christchurch, Auckland, Wellington or any other city in the world, the business card (when designed correctly) provides a symbol of stature. In China, business cards are treated with huge respect. It’s insulting if you don’t look at the card in detail, flip it over, inspect the back and then place the business card carefully in front of you on the table.
The texture, the touch and the feel of your business cards all symbolise quality. We each have 5 senses and appealing to both visual and touch when producing a business card is important for marketing your business in the best light. In fact people can go to the extreme to include smell – have you noticed the fresh smell of grapes while you’re surrounded by images of wineries as you disembark your plane at Christchurch Airport? – Some people include smell on their business cards too.
Printing a tangible, high quality, thick business card offers far more than what you may first have thought. The higher the quality of your business card appears, the more society assumes that you’re successful.
Long live the business card!